Visual Branding for Olympic Support
Studiografik Gets Olympic Support Off The Mark
Olympic Support is a natural evolution of over 18 years experience of supporting sole and multi-vendor product environments.
Taking the business forward required breaking into an entirely new market sector. Studiografik were asked to help make this transition as pain-free as possible.
Concerns and Challenges.
Following a strategic business alignment, the decision was made to build on the technical expertise Olympic Support had amassed and create a support service model that could be taken to market as a profitable business proposition for resellers in the IT channel.
Concerned about limited awareness within the market, no brand identity or bespoke marketing collateral, the challenge was to create a recognisable, distinct and consistent marketing profile that resellers would buy into and which could be easily integrated across both print and digital media.
Key Client Benefits.
- Portrays clearly the comprehensive service provision available to resellers
- Makes the Olympic Support service a tangible proposition
- Educates clients and prospects
- Helps the sales team do their job better and shortens the sales cycle
- Adaptable across all media
Creating Credibility with Reseller.
Raising the Olympic Support standard began with the creation of a strong logo that portrayed importance of customer relationships and longevity.
For the literature and website, photography of business situations that matched the target market and customer centric text was utilised. Laid out together in a simply defined structure, allowed the main benefits of the service to be relayed quickly and easily to busy decision makers.
Roger Taylor the MD at Olympic Support. "I have nothing but praise for the quality Studiografik provide and the impressive results they have produced for our marketing needs."