Complete Redesign of the Centaur Catalogue
Presenting the complete range of cable management systems in one prestige catalogue.
The Centaur product catalogue is an essential one stop source of technical advice and information for architects, project managers, specifiers and installers of cable management systems. Users need to quickly find products best suited to their project.
In a highly competitive and innovative market, maintaining design values and consistency across all business media is fundamental for productive marketing and sales.
Each range identified by a unique cover.
Component photography clearly emphasises quality.
Mock-up trunking multi-compartment layout.
Parts illustrated for quick and easy identification.
An attractive and straightforward page structure with clearly defined components.
The catalogue is designed to be used at every step of the marketing and sales cycle. Representing their complete range of components required a structure which conveyed the extensive information in easily digested chunks.
Photography was directed to clearly identify different components for different circumstances.
Each system contains a set of integrated and related components vital in some capacity to the efficient installation and protection of cables.
A crucial factor in project proposals is the number and cost of each component. This is critical for specifiers. Each part has to be accounted for before fitting to prevent project delays.
Centaur Manufacturing Ltd design, develop and manufacture innovative multi-compartment cable management and trunking systems to provide a simple and practical means of distributing fully segregated power, data and telecomms services, particularly in new and refurbished buildings.
Listing each part number and identifying the component with a simple line drawing is crucial to project management and complete project inventory.
For Centaur, the production of their new catalogue marked another important stage in the updating and integration of marketing collateral as part of their on-going brand development.
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